Travelodge has recorded the highest number of UK hotel room sales in a single day, with over 87,000 bookings in just 24 hours.
The budget hotel chain’s £9 August sale attracted record numbers of price-conscious consumers to snap up its cheap rooms, with a double or family room selling every second for the first nine hours.
At just before midnight the tally had reached 36,190 £9 rooms, 23,085 £19 rooms and 27,804 non-sale rooms. Travelodge’s UK managing director, Guy Parsons, said the day was ‘massive’ both for the company and the UK consumer.
“It is clear that many people are seeking a bargain in these more difficult economic times and we are able to provide it,” he said. “Whilst trade is still challenging for everyone, it is very encouraging to see the UK traveller’s faith in our product and the wider Great British holiday offer.”
In January Travelodge announced a commitment to making £13m worth of price cuts during 2009, after teaming up with an independent price monitoring company to ensure it’s position as the ‘undisputed leader on price’.