Move over Bakewell tarts, Scottish shortbread and Eccles cakes, for the City of Manchester Stadium is looking for its own culinary treat - the Eastlands cake.
The Stadium’s hospitality, conference and events team is urging the people of Manchester to submit their best cake recipes, as it launches a competition to find a new Eastlands inspired tea time treat.
The Stadium, renowned as being top of the Premier League when it comes to match day hospitality, is on the hunt for a cake which will be a new addition to its hospitality line up.
Neil Worcester, catering and operations manager at City, explains: “Here at the Stadium, we strive to be innovative and are always looking for new ideas and recipes so our guests have a unique experience every time they visit the Stadium.
“We want the people of Manchester to get a slice of the action, by sending in their Eastlands inspired cake recipes which will be served up as a bite sized treat across all the stadium’s key fixtures, on or off match days, from January 2010.”
The competition was launched yesterday (Wednesday 27, May 2009) and is aimed at residents in Manchester and beyond. From grannies to children, teachers, scouts, community groups and families, the Stadium is calling on everyone to contribute their prized recipes.
Neil continues: “Eccles, Bakewell, Chorley and Yorkshire all have their own sweet snacks, and we want to add to this line up by introducing our very own Eastlands cake. So if you have a unique fairy cake, a crumbly cookie or a moist fruit loaf, we want to know your finest recipes - so send them in now.”
John Benson-Smith, City’s consultant executive chef, adds: “We are looking for a cake that reflects the sparkling culture, rich heritage and lively personality of East Manchester and its residents. Whether it’s a recipe handed down through generations to a cake that uses locally sourced ingredients or simply a cake with a difference, we want to hear about it!”
The deadline for entries is October 25, 2009, when John and his team of culinary critics will sort through entries to find the winning recipe which will be served to hospitality guests across the Stadium.
And for the icing on the cake, the winner of the competition will receive an all expenses paid, match day hospitality package for four at a Manchester City FC game of their choice (excluding category match A and B games), together with £100 of gift vouchers for the City Store and a half day cookery class with consultant executive chef, John Benson-Smith. There will also be prizes for second and third place.
John Benson-Smith, who was behind the Stadium’s specially made Derby Tart which used only red and blue ingredients to mark the Manchester derby in November of last year, concludes: ”This is a fantastic opportunity for people to celebrate East Manchester, by submitting their recipes which embody everything that is good about the area. I am really looking forward to finding the entry that puts Eastlands firmly on the culinary map.”
Application forms can be downloaded now from www.cityofmanchesterstadium.co.uk or can be received via email or post, simply contact Sarah Scott at the City of Manchester Stadium on: 0161 438 7641 or email: firstname.lastname@example.org.