Blackpool’s ‘hotpot’ viral sequel

Blackpool tourism are to launch a Gold Blend style sequel to J’aime La Tour – the popular YouTube viral about a Lancashire lad and a chic French girl who fell in love in Blackpool.

The tourist board said it was  were inundated with viewer requests to find out what happens to the ‘hot pot’ couple, and is likening it to the iconic Gold Blend TV love story that kept the nation enthralled twenty years.

Blackpool is now attempting to recreate this success with the sequel of the love story of Valerie and Frank, where Blackpool was the backdrop instead of romantic Paris, to be released onto the internet this week. 

The film follows Valerie on a night out which shows off some of the seaside destination’s most romantic nightspots.  “Love From Blackpool” takes a romantic view of the evening and can be found on YouTube. 

Helen France, executive director for tourism and regeneration said: “The first viral really made people think about Blackpool in a new light and made local heroes out of the characters. This new film not only carries on where the first one left off, but also shows visitors they can enjoy a romantic night out here.

“This new film shows the next stage of Valerie and Frank’s relationship and we hope it will be just as popular as the iconic coffee commercial.”

Peter Mearns, executive director of marketing and communications at the Northwest Regional Development Agency (NWDA), added: “Blackpool is changing and we hope that this new film will encourage even more people to discover the new Blackpool. And with the Illuminations in full swing and the school holiday crowds abating, it’s the perfect time for a romantic short break in the resort.”

The film was commissioned by visitBlackpool, the NWDA and Lancashire and Blackpool Tourist Board, produced by SKV Communications and written by SKV’s Daniel Kennedy.