The manager of the Ramada in Salford Quays today said the hotel had broken through the 80 per cent occupancy rate for the first time and that its performance was exceeding expectations.
Paul Gallon said occupancy levels were 74 per cent in the hotel’s first 12 months after it opened in May 2008 – eight per cent higher than forecast – and that by October they had topped 80 per cent.
The mid-market four-star hotel in Trafford Road has established itself serving corporate clients from Trafford Park and Salford Quays and is looking to make inroads into the leisure market, in particular through its proximity to Manchester United’s Old Trafford stadium.
Flexibility on pricing has been a key to its success, said Mr Gallon.
He also said he was not perturbed about plans for new hotels in the area, including a 218-bed Holiday Inn due to open in autumn 2010 and a 200-bed hotel planned for the Soapworks development on the site of a former Colgate factory in Ordsall Lane. He said: “I personally don’t think it is a bad thing. It will help boost the profile of the area.”
The venue, which was named Hotel of the Year by Ramada Worldwide, has 142 twin and double rooms. Mr Gallon added that the prospects for further growth remain strong, given development plans for the area.