Barcelo UK appoints Edward Pinchard as Commercial Director

Hotel group, Barceló UK has appointed Edward Pinchard as new Commercial Director.

Pinchard was most recently Sales Director for Guoman and Thistle hotels and brings with him more than 15 years of global hotel experience with previous assignments in the UK, the United States and the Middle East with InterContintal and Hilton brands.

Raul Gonzalez, CEO Barceló EMEA, explains: “We are delighted that Edward is joining us at such an exciting time for the group as we celebrate our 80th anniversary and continue to drive our portfolio expansion. He brings with him a wealth of experience to help us meet the challenges necessary to target greater profitability in the UK estate in the coming years .”

Pinchard says: “Barceló UK has a superb portfolio of hotels and I have been extremely impressed with the focus on revenue generation and customer service. I am keen to drive the performance of our hotels and spearhead additional opportunities for revenue growth as we continue to integrate the UK commercial organisation into the Barceló global portfolio. “