The winners of Liverpool City Region’s annual tourism awards were crowned on Thursday - as the key players in the £3bn sector were honoured.
More than 400 people attended the black tie dinner at the BT Convention Centre organised by the Liverpool City Region Local Enterprise Partnership and hosted by former Hollyoaks acress Terri Dwyer.
Among the winners - days before Sir Paul McCartney’s 70th birthday - was The Beatles - which was formed 50 years ago this year.
In total 67 finalists were shortlisted across 16 categories with venues and attractions from Liverpool, Wirral, Sefton, St.Helens, Knowsley and Halton all represented.
Eleven categories honoured tonight will now go forward to represent the Liverpool City Region in VisitEngland’s Awards for Excellence.
The new Museum of Liverpool scooped two awards – Event of the Year and Marketing Initiative of the Year for its ‘People’s Opening’ events.
Since opening, the £72m Pier Head museum has already welcomed almost 1.2 million visitors.
For the third year running, Hope Street Hotel was named Hotel of the Year. The Taste Liverpool award was won by Delifonseca Dockside at Brunswick Dock.
The Liverpool ONE shopping centre was named Large Visitor Attraction of the Year, with Darkstar Ultimate Laser Arena in St.Helens taking the title of Small Visitor Attraction.
Pam Wilsher, head of visitor economy development for the Liverpool LEP, commented: “These awards recognise and reward excellence in this important and growing sector, and the winners and finalists all play a vital role in the region’s flourishing visitor economy.
The full list of winners is:
Excellence in Customer Service: Damian Jones – Base2Stay Liverpool
Tourism Marketing Initiative of the Year: Museum of Liverpool – Opening campaign
Serviced Apartments of the Year: Staybridge Suites Liverpool
Culture & Heritage Experience of the Year: Royal Liverpool Philharmonic
Bar of the Year: Leaf Tea Shop & Bar, Liverpool
Taste Liverpool: Delifonseca Dockside, Liverpool
Small Visitor Attraction of the Year: Darkstar Ultimate Laser Arena, St.Helens
Large Visitor Attraction of the Year: Liverpool ONE
Excellence in Business Tourism: Conferencing & Events, National Museums Liverpool
Guest Accommodation of the Year: Mere Brook House, Wirral
Excellence in Sustainable Tourism: ACC Liverpool
Retailer of the Year: Cathedral Shop at Liverpool Cathedral
Tourism Entrepreneur of the Year: Sally Boyd, The Wro, Wirral
People’s Choice Award: The Beatles Story
Tourism Event of the Year: Museum of Liverpool – People’s Opening
Hotel of the Year: Hope Street Hotel, Liverpool
Outstanding Contribution to the Tourism Sector: The Beatles